AG Fashion - Cloth Rental Application
AG Fashion - Cloth Rental Application
AG Fashion - Cloth Rental Application
AG Fashion - Cloth Rental Application
A peer-to-peer apparel rental marketplace that aims to promote sustainable practices.
A peer-to-peer apparel rental marketplace that aims to promote sustainable practices.
A peer-to-peer apparel rental marketplace that aims to promote sustainable practices.
A peer-to-peer apparel rental marketplace that aims to promote sustainable practices.
My role and responsibilities
My role and responsibilities
My role and responsibilities
My role and responsibilities
Personas, Brainstorming, User Flow, Information architecture, wireframing, high fidelity prototyping, visual design, iterating on designs
Personas, Brainstorming, User Flow, Information architecture, wireframing, high fidelity prototyping, visual design, iterating on designs
Personas, Brainstorming, User Flow, Information architecture, wireframing, high fidelity prototyping, visual design, iterating on designs
Personas, Brainstorming, User Flow, Information architecture, wireframing, high fidelity prototyping, visual design, iterating on designs
Duration
Duration
Duration
Duration
Jan 2023 - April 2023
Jan 2023 - April 2023
Jan 2023 - April 2023
Jan 2023 - April 2023
AG’s Team
AG’s Team
AG’s Team
AG’s Team
2 co-founders, 1 frontend developer, 1 designer
2 co-founders, 1 frontend developer, 1 designer
2 co-founders,
1 frontend developer, 1 designer
2 co-founders, 1 frontend developer, 1 designer
A P2P apparel rental marketplace that aims to promote sustainable practices in a way that motivates users through monetization to reuse and recycle their older clothes, all while disentangling their dependence on the fast-fashion industry.
A P2P apparel rental marketplace that aims to promote sustainable practices in a way that motivates users through monetization to reuse and recycle their older clothes, all while disentangling their dependence on the fast-fashion industry.
A P2P apparel rental marketplace that aims to promote sustainable practices in a way that motivates users through monetization to reuse and recycle their older clothes, all while disentangling their dependence on the fast-fashion industry.
A P2P apparel rental marketplace that aims to promote sustainable practices in a way that motivates users through monetization to reuse and recycle their older clothes, all while disentangling their dependence on the fast-fashion industry.
Problem Statement
Problem Statement
Problem Statement
Problem Statement
The traditional way of acquiring clothing and accessories typically involves purchasing brand-new items from retail stores or online platforms.
Consumers buy new items, wear them for a certain period, and eventually discard or donate them. They often prioritize individual ownership and focus on acquiring new items without considering the environmental impact or the lifespan of clothing.
Traditional fashion consumption practices lack affordability and sustainability.
Existing fashion marketplaces lack a user-friendly and inclusive platform for individuals to easily sell their own clothes.
The traditional way of acquiring clothing and accessories typically involves purchasing brand-new items from retail stores or online platforms.
Consumers buy new items, wear them for a certain period, and eventually discard or donate them. They often prioritize individual ownership and focus on acquiring new items without considering the environmental impact or the lifespan of clothing.
Traditional fashion consumption practices lack affordability and sustainability.
Existing fashion marketplaces lack a user-friendly and inclusive platform for individuals to easily sell their own clothes.
The traditional way of acquiring clothing and accessories typically involves purchasing brand-new items from retail stores or online platforms.
Consumers buy new items, wear them for a certain period, and eventually discard or donate them. They often prioritize individual ownership and focus on acquiring new items without considering the environmental impact or the lifespan of clothing.
Traditional fashion consumption practices lack affordability and sustainability.
Existing fashion marketplaces lack a user-friendly and inclusive platform for individuals to easily sell their own clothes.
The traditional way of acquiring clothing and accessories typically involves purchasing brand-new items from retail stores or online platforms.
Consumers buy new items, wear them for a certain period, and eventually discard or donate them. They often prioritize individual ownership and focus on acquiring new items without considering the environmental impact or the lifespan of clothing.
Traditional fashion consumption practices lack affordability and sustainability.
Existing fashion marketplaces lack a user-friendly and inclusive platform for individuals to easily sell their own clothes.
Goal
Goal
Goal
Goal
AG Fashion aims to promote sustainability through thrifting, clothing rental, and up-cycling.
The platform empowers sellers to connect with buyers and extend clothing lifespans.
The aim is to redefine P2P clothing sales for a convenient, profitable experience.
AG Fashion aims to promote sustainability through thrifting, clothing rental, and up-cycling.
The platform empowers sellers to connect with buyers and extend clothing lifespans.
The aim is to redefine P2P clothing sales for a convenient, profitable experience.
AG Fashion aims to promote sustainability through thrifting, clothing rental, and up-cycling.
The platform empowers sellers to connect with buyers and extend clothing lifespans.
The aim is to redefine P2P clothing sales for a convenient, profitable experience.
AG Fashion aims to promote sustainability through thrifting, clothing rental, and up-cycling.
The platform empowers sellers to connect with buyers and extend clothing lifespans.
The aim is to redefine P2P clothing sales for a convenient, profitable experience.
Solution
Solution
Browse through different options
Browse through different options
Browse through different options
Browse through different options
Users can browse through different categories of items and add them to cart while seeing the price comparison between MRP (Maximum Retail Price) and the selling price.
This was done so that users could see how beneficial renting is as compared to buying the product.
Users can browse through different categories of items and add them to cart while seeing the price comparison between MRP (Maximum Retail Price) and the selling price.
This was done so that users could see how beneficial renting is as compared to buying the product.
Users can browse through different categories of items and add them to cart while seeing the price comparison between MRP (Maximum Retail Price) and the selling price.
This was done so that users could see how beneficial renting is as compared to buying the product.
View Product Description
View Product Description
View Product Description
View Product Description
Users can view the product details and size details with pictures of the item.
They can choose to rent or buy it.
They can also see the reviews from other people who have bought or rented this product as reviews are an important part of deciding whether to go ahead with the purchase or not.
Users can view the product details and size details with pictures of the item.
They can choose to rent or buy it.
They can also see the reviews from other people who have bought or rented this product as reviews are an important part of deciding whether to go ahead with the purchase or not.
Users can view the product details and size details with pictures of the item.
They can choose to rent or buy it.
They can also see the reviews from other people who have bought or rented this product as reviews are an important part of deciding whether to go ahead with the purchase or not.
Rent Item
Rent Item
Rent Item
Users can rent any item for a certain number of days and choose the date they want it for.
After the renting, the delivery agent picks up the item from the user.
The initial product only allowed renting for a 3 day, 5 day or 7 day period as this was a trial phase.
Later, we would extend it to a longer duration or we would ask the seller to specify how long they would be okay to give it for rent.
Users can rent any item for a certain number of days and choose the date they want it for.
After the renting, the delivery agent picks up the item from the user.
The initial product only allowed renting for a 3 day, 5 day or 7 day period as this was a trial phase.
Later, we would extend it to a longer duration or we would ask the seller to specify how long they would be okay to give it for rent.
Users can rent any item for a certain number of days and choose the date they want it for.
After the renting, the delivery agent picks up the item from the user.
The initial product only allowed renting for a 3 day, 5 day or 7 day period as this was a trial phase.
Later, we would extend it to a longer duration or we would ask the seller to specify how long they would be okay to give it for rent.
Create account and add listing
Create account and add listing
Create account and add listing
Anyone can join the product as a seller and sell or rent items to a buyer.
The user would have to upload 4 pictures of the item and enter a few details about the item they are renting.
This would be showed to all the customers looking to buy the item.
Users can follow other accounts to stay updated with their posts.
Anyone can join the product as a seller and sell or rent items to a buyer.
The user would have to upload 4 pictures of the item and enter a few details about the item they are renting.
This would be showed to all the customers looking to buy the item.
Users can follow other accounts to stay updated with their posts.
Anyone can join the product as a seller and sell or rent items to a buyer.
The user would have to upload 4 pictures of the item and enter a few details about the item they are renting.
This would be showed to all the customers looking to buy the item.
Users can follow other accounts to stay updated with their posts.
Research
Research
Research
Research
APAC boasts the fastest-growing secondhand clothing market, attracting a diverse range of demographics and age groups. Here's a breakdown of the individuals engaged in this thriving market :
APAC boasts the fastest-growing secondhand clothing market, attracting a diverse range of demographics and age groups. Here's a breakdown of the individuals engaged in this thriving market :
APAC boasts the fastest-growing secondhand clothing market, attracting a diverse range of demographics and age groups. Here's a breakdown of the individuals engaged in this thriving market :
APAC boasts the fastest-growing secondhand clothing market, attracting a diverse range of demographics and age groups. Here's a breakdown of the individuals engaged in this thriving market :
Demographics
Demographics
Demographics
Demographics
Female
Female
Female
Female
Male
Male
Male
Male
Children
Children
Children
Children
Age
Age
Age
Age
18-25
18-25
18-25
18-25
26-30
26-30
26-30
26-30
31-35
31-35
31-35
31-35
Other
Other
Other
Other
Additionally, telephone calls were done with 40-50 potential users to understand what they like and how they perceive the product. Personas were created according to the interviews to represent the target audience accurately.
Additionally, telephone calls were done with 40-50 potential users to understand what they like and how they perceive the product. Personas were created according to the interviews to represent the target audience accurately.
Additionally, telephone calls were done with 40-50 potential users to understand what they like and how they perceive the product. Personas were created according to the interviews to represent the target audience accurately.
Additionally, telephone calls were done with 40-50 potential users to understand what they like and how they perceive the product. Personas were created according to the interviews to represent the target audience accurately.
Personas
Personas
Personas
Sanjana
Sanjana
Sanjana
Sanjana is a 25-year-old fashion enthusiast living in Bangalore, India. She's a socially conscious individual who values sustainability and loves to keep up with the latest fashion trends. Sanjana is tech-savvy, and her smartphone is her go-to device for shopping and staying connected with her friends.
Sanjana is a 25-year-old fashion enthusiast living in Bangalore, India. She's a socially conscious individual who values sustainability and loves to keep up with the latest fashion trends. Sanjana is tech-savvy, and her smartphone is her go-to device for shopping and staying connected with her friends.
Sanjana is a 25-year-old fashion enthusiast living in Bangalore, India. She's a socially conscious individual who values sustainability and loves to keep up with the latest fashion trends. Sanjana is tech-savvy, and her smartphone is her go-to device for shopping and staying connected with her friends.
Sanjana is a 25-year-old fashion enthusiast living in Bangalore, India. She's a socially conscious individual who values sustainability and loves to keep up with the latest fashion trends. Sanjana is tech-savvy, and her smartphone is her go-to device for shopping and staying connected with her friends.
Frustrations
Limited budget for buying new clothes.
Concerned about the environmental impact of fast fashion.
Wants an easy-to-use platform for browsing and purchasing secondhand fashion items.
Frustrations
Limited budget for buying new clothes.
Concerned about the environmental impact of fast fashion.
Wants an easy-to-use platform for browsing and purchasing secondhand fashion items.
Frustrations
Limited budget for buying new clothes.
Concerned about the environmental impact of fast fashion.
Wants an easy-to-use platform for browsing and purchasing secondhand fashion items.
Frustrations
Limited budget for buying new clothes.
Concerned about the environmental impact of fast fashion.
Wants an easy-to-use platform for browsing and purchasing secondhand fashion items.
Goals
Find trendy, affordable clothing options.
Contribute to a sustainable and eco-friendly fashion lifestyle.
Discover unique and one-of-a-kind pieces to stand out.
Goals
Find trendy, affordable clothing options.
Contribute to a sustainable and eco-friendly fashion lifestyle.
Discover unique and one-of-a-kind pieces to stand out.
Goals
Find trendy, affordable clothing options.
Contribute to a sustainable and eco-friendly fashion lifestyle.
Discover unique and one-of-a-kind pieces to stand out.
Goals
Find trendy, affordable clothing options.
Contribute to a sustainable and eco-friendly fashion lifestyle.
Discover unique and one-of-a-kind pieces to stand out.
Rahul
Rahul
Rahul
Rahul, a 28-year-old professional from Delhi who enjoys exploring his personal style through fashion. He's accumulated a collection of high-quality clothing over the years and believes in the value of sustainable fashion practices. Rahul is looking to declutter his wardrobe and make some extra income by selling items he no longer wears.
Rahul, a 28-year-old professional from Delhi who enjoys exploring his personal style through fashion. He's accumulated a collection of high-quality clothing over the years and believes in the value of sustainable fashion practices. Rahul is looking to declutter his wardrobe and make some extra income by selling items he no longer wears.
Rahul, a 28-year-old professional from Delhi who enjoys exploring his personal style through fashion. He's accumulated a collection of high-quality clothing over the years and believes in the value of sustainable fashion practices. Rahul is looking to declutter his wardrobe and make some extra income by selling items he no longer wears.
Rahul, a 28-year-old professional from Delhi who enjoys exploring his personal style through fashion. He's accumulated a collection of high-quality clothing over the years and believes in the value of sustainable fashion practices. Rahul is looking to declutter his wardrobe and make some extra income by selling items he no longer wears.
Frustrations
Lack of a user-friendly platform to sell clothing items.
Concerns about privacy and safety when dealing with online buyers.
Limited visibility to reach potential buyers interested in secondhand fashion.
Frustrations
Lack of a user-friendly platform to sell clothing items.
Concerns about privacy and safety when dealing with online buyers.
Limited visibility to reach potential buyers interested in secondhand fashion.
Frustrations
Lack of a user-friendly platform to sell clothing items.
Concerns about privacy and safety when dealing with online buyers.
Limited visibility to reach potential buyers interested in secondhand fashion.
Frustrations
Lack of a user-friendly platform to sell clothing items.
Concerns about privacy and safety when dealing with online buyers.
Limited visibility to reach potential buyers interested in secondhand fashion.
Goals
Simplify the process of selling his pre-loved clothing items.
Earn extra income from his gently used clothes.
Help reduce clothing waste and promote eco-friendly practices.
Goals
Simplify the process of selling his pre-loved clothing items.
Earn extra income from his gently used clothes.
Help reduce clothing waste and promote eco-friendly practices.
Goals
Simplify the process of selling his pre-loved clothing items.
Earn extra income from his gently used clothes.
Help reduce clothing waste and promote eco-friendly practices.
Goals
Simplify the process of selling his pre-loved clothing items.
Earn extra income from his gently used clothes.
Help reduce clothing waste and promote eco-friendly practices.
User Flow
User Flow
User Flow
Information Architecture
Information Architecture
Information Architecture
Wireframes
Wireframes
Wireframes
These were some of the initial wireframes explored. We were trying to go for a social media outlook for a cloth rental application in order to keep the users engaged and to keep it more interactive.
These were some of the initial wireframes explored. We were trying to go for a social media outlook for a cloth rental application in order to keep the users engaged and to keep it more interactive.
These were some of the initial wireframes explored. We were trying to go for a social media outlook for a cloth rental application in order to keep the users engaged and to keep it more interactive.
These were some of the initial wireframes explored. We were trying to go for a social media outlook for a cloth rental application in order to keep the users engaged and to keep it more interactive.
However, after testing it with potential users, we quickly moved to a more conventional e-commerce outlook as they revealed a stronger interest with such an approach. We still kept it a little bit interactive by allowing users to create their profiles and like other posts. This gave us a bit of an advantage as we changed path in the early wireframing phase.
However, after testing it with potential users, we quickly moved to a more conventional e-commerce outlook as they revealed a stronger interest with such an approach. We still kept it a little bit interactive by allowing users to create their profiles and like other posts. This gave us a bit of an advantage as we changed path in the early wireframing phase.
However, after testing it with potential users, we quickly moved to a more conventional e-commerce outlook as they revealed a stronger interest with such an approach. We still kept it a little bit interactive by allowing users to create their profiles and like other posts. This gave us a bit of an advantage as we changed path in the early wireframing phase.
However, after testing it with potential users, we quickly moved to a more conventional e-commerce outlook as they revealed a stronger interest with such an approach. We still kept it a little bit interactive by allowing users to create their profiles and like other posts. This gave us a bit of an advantage as we changed path in the early wireframing phase.
After finalising the mobile application, I created wireframes for the website as well.
After finalising the mobile application, I created wireframes for the website as well.
After finalising the mobile application, I created wireframes for the website as well.
After finalising the mobile application, I created wireframes for the website as well.
Final Mobile Product
Final Mobile Product
Final Mobile Product
Final Desktop Product
Final Desktop Product
Final Desktop Product
My Learnings
My Learnings
My Learnings
Working at AG Fashion was my first time working on a real world project in a team with co-founders and developers.
I took this freelance opportunity up as it would give me hands-on experience on how to design products with a team.
This experience not only expanded my design skills but also introduced me to the dynamics of teamwork and the challenges and rewards of working alongside individuals with different backgrounds.
I got to work on both mobile and desktop versions of the product, which was a good learning experience.
Working at AG Fashion was my first time working on a real world project in a team with co-founders and developers.
I took this freelance opportunity up as it would give me hands-on experience on how to design products with a team.
This experience not only expanded my design skills but also introduced me to the dynamics of teamwork and the challenges and rewards of working alongside individuals with different backgrounds.
I got to work on both mobile and desktop versions of the product, which was a good learning experience.
Working at AG Fashion was my first time working on a real world project in a team with co-founders and developers.
I took this freelance opportunity up as it would give me hands-on experience on how to design products with a team.
This experience not only expanded my design skills but also introduced me to the dynamics of teamwork and the challenges and rewards of working alongside individuals with different backgrounds.
I got to work on both mobile and desktop versions of the product, which was a good learning experience.
Thank you for reading!
Thank you for reading!
Thank you for reading!
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Let's
craft
something
extraordinary! 🤝
Let's
craft
something
extraordinary! 🤝
Let's
craft
something
extraordinary! 🤝
Let's
craft
something
extraordinary! 🤝
Let's
craft
something
extraordinary! 🤝